Small Business Etiquette . . .
If anyone has money leftover after hitting the door-buster sales on Thanksgiving night and Black Friday, we small business owners ask that you think of us on the Saturday following Turkey Day. I am fortunate enough to have a solid group of regular and loyal customers. I appreciate each and every one!
We all know small business owners, as this is the age of the entrepreneur. There are many small businesses in my life. I have Naturals by Gina B., my dad and I have a music publishing company, I dabble in freelance writing and video/film production, and the BF has an audiovisual company as well as an experiential marketing agency. By now I’ve see it all.
Before we start our shopping, whether the small business that you’re patronizing provides products or services, there are guidelines of how to deal with us:
- Treat us as “real” businesses, because we are. Every business began as a small business, born in basements and garages everywhere. Your friend might have created the next great thing. Give us a shot. We will work very hard to earn and keep your repeat business.
- Don’t expect the “homie hookup.” If you have a friend who owns a business, support the business the way you would a business run by a stranger. We do feel guilty charging our friends full price for our products/services (and we do try to sweeten the deal with the occasional free product or surprise discount), but those feelings fall by the wayside when we think of our narrow profit margins and what it costs to run our own show. Between product creation, marketing, web presence, social media, etc., most of us don’t take money from the business for a number of years.
- You don’t care about our budgets, and we honestly don’t care about yours. Not to be harsh, but if you can’t afford us, you can’t afford us. If you visited Walgreen’s to buy body butter, would you approach the cashier and say “this product is $15, but I only have $7, can you work with me?” Nope. Forget happy and healthy. You would have found yourself on the corner of ashy and shit out of luck.
- Don’t ask us to do things merely for “exposure.” Sure, marketing is necessary and expensive, however most of us are pretty clear on how to expose ourselves if that’s the objective.
- Don’t limit your support of small or local businesses to one day per year. Personally, I love nothing more than being able to shop with my friends and find the next big thing before it’s the next big thing.
My hope is that on this Small Business Shopping, many will shop with me, and that I will find new people to support.
That said, all people who are reading this blog can enjoy a 20% sitewide discount on Naturals by Gina B products. I look forward to dazzling you. Use promo code IREADGINASPOT